What are citations ??
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results. To them, it’s logical that a business that’s mentioned a lot online deserves a higher ranking than one that’s hardly mentioned at all, especially if those mentions are on websites that are relevant in terms of location and topic.
Google uses citations to verify the accuracy of the contact details in their local business listings too, as listing addresses or phone numbers which are out of date, incorrect or falsified, looks bad on them and causes people to question the reliability of their search results.
If exactly the same NAP is listed on 50+ different websites then it’s highly likely to be correct information, and Google can be more confident in showing that NAP to searchers.
Another reason citations are important is that, as well as helping to improve your business rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online. The more places that your business NAP is listed, the higher the likelihood of people seeing it, and the more people who see it, the greater the number of people who will contact you.
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results. To them, it’s logical that a business that’s mentioned a lot online deserves a higher ranking than one that’s hardly mentioned at all, especially if those mentions are on websites that are relevant in terms of location and topic.
Google uses citations to verify the accuracy of the contact details in their local business listings too, as listing addresses or phone numbers which are out of date, incorrect or falsified, looks bad on them and causes people to question the reliability of their search results.
If exactly the same NAP is listed on 50+ different websites then it’s highly likely to be correct information, and Google can be more confident in showing that NAP to searchers.
Another reason citations are important is that, as well as helping to improve your business rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online. The more places that your business NAP is listed, the higher the likelihood of people seeing it, and the more people who see it, the greater the number of people who will contact you.
A citation is an online reference to your business name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
For a citation to help with your local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page. What format you choose for your citations isn’t important, but picking one format and sticking with it is. You need to be 100% consistent in the name, address, and phone number used when building citations.
What do you need to do Citations ??
A citation is an online reference to your business name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
For a citation to help with your local SEO strategy, it’s important that it exactly matches the NAP on your website and on your Google+ Local page. What format you choose for your citations isn’t important, but picking one format and sticking with it is. You need to be 100% consistent in the name, address, and phone number used when building citations.
What do you need to do Citations ??
- Set-up a new email address specifically for sign-ups, as you’ll inevitably get repeatedly sent spam/marketing emails afterwards.
- NAP + Website constant for ALL Citations. and don't make Duplicate Citations
- Provide as much detail as you can, including, where applicable, opening hours, descriptions, photos, etc.
- Claim ownership and/or verify listings on all sites that allow you to do so.
Here's some of citation site that you can use
BBB Local SEO Directory Site.pdf | |
File Size: | 48 kb |
File Type: |
Listing your business in those directories is a good start, but you shouldn’t stop there. You should find out where your competitors have citations and try to replicate them. You can find your competitors’ citations by searching on Google for a competitor’s name and their postcode. To do this, search Google for the keywords you want to rank for. Look at the Google+ Local page for each business on the first page of the local business listings and note down each competitor’s name and postcode.
search on Google for each competitor using this search query:
“Competitor’s Business Name” AND “Competitor’s Postcode”
Look through the first 5-10 pages of search results for each competitor and make a note of the urls where their business is cited and yours isn’t.
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